Cinema Tech And AI Revolutionizing the Film Industry Today

Tyler Reed,IT Manager,ViacomCBS

In the long run, artificial intelligence (AI) for filmmaking can help studios increase the quality of their films while also ensuring more impact and profitability.

Fremont, CA: Almost every country has a film industry of its own. While fans love Hollywood for its ability to produce high-quality films utilizing cutting-edge technology, Bollywood is riding the emotional wave and gaining international popularity with powerful themes and distinctive storytelling that represent Indian culture. Filmmaking has improved dramatically in recent years, from the use of computer-generated visual effects to the hiring of highly trained professionals and the use of cutting-edge technology to create magnificent films. Around the last decade, film companies all over the world have been gradually investing in and experimenting with emerging technologies such as Artificial Intelligence (AI). AI and machine learning algorithms have aided in the completion of film-related jobs quickly and at scale in real-time. 

When used properly, these new-age technologies can produce some of the finest editing, high-definition graphics, and visual effects available today.

AI is being used by filmmakers in a variety of ways, starting with pre-production and continuing through production and post-production. As a result, artificial intelligence has proven useful in nearly every aspect of the film industry. Machine Learning and Artificial Intelligence algorithms assist new-age filmmakers in the development of new scripts as well as the generation of synopses and character names for previously produced films. A Machine Learning algorithm is fed a plethora of data in the form of several movie scripts or a book that has been adapted into a film to produce a new script. Filmmaking is a challenging job, and pre-production takes up 60% of the time spent on a film before it is released. Pre-production is a lengthy procedure. Pre-production procedures can be made more efficient with AI.

Engineers that can train AI-based deep learning and machine learning algorithms to handle the duties of a visual-effects specialist are sought by Hollywood studios. Intelligent algorithms can easily execute tasks like smoothing out an effect or making a computer character look lifelike. Advanced visual effects can be rendered automatically using complex algorithms. As a result, AI enables creative artists to concentrate on more important activities rather than spending time precisely perfecting an effect.

Film production businesses typically spend more than a third of their money on film promotion. It would be a more efficient use of their finances if they could target the right demographics with their marketing techniques. Now is the time when high-end AI algorithms may be used to provide hyper-personalized content to clients depending on their tastes.